If you’re wondering about the newest social media trends for nonprofits, you’ve come to the right place. You’ll find tips and tools to increase your visibility, raise funds, and connect with supporters. Below are some of the most important trends to watch in 2017.
Newsletters: Newsletters are still a crucial part of nonprofit communications. Many nonprofits still use email and print newsletters to keep in touch with donors and potential donors. As social media evolves, nonprofit communicators must adapt to stay on top of the latest trends to reach the right audiences. What worked a year or two ago is likely to be out of date by 2020. So, keep an eye out for new trends and prepare your nonprofit’s next standalone campaign.
Live videos: The trend for live video on social media is gaining popularity. You can broadcast yourself in real time and send notifications to your followers. You can also post videos in different formats, including slideshows. The algorithm is designed to favor live videos, and Facebook’s algorithm has made it a popular format. Don’t be afraid to experiment with live video. Although it may seem like a risky tactic, the trend is here to stay.
Engaging in conversations: Nonprofits are increasingly using social media to engage with their audiences and invite them to join conversations. Getting involved in these conversations allows nonprofits to build a deeper connection with their supporters, which is key for success. And, as a bonus, this allows nonprofits to showcase their brightest moments. Unfortunately, some nonprofits try to maintain their social media presence as perfect as possible, sacrificing authenticity and credibility.
Storytelling: People love stories. They love good human interest stories. Stories require compelling content. The nonprofit sector has a natural advantage in this arena, as people are more likely to look at stories instead of their feeds. Instagram stories also have a high level of interaction with viewers, so you can make the most of them by highlighting them in your posts. Donation stickers can inspire donations. Using hashtags is a great way to create a following.
Creating a clear strategy is important when launching a social media campaign for your nonprofit. Using the right platform is crucial to success. You should set goals that are attainable and relevant. The goals should be realistic and relevant to your nonprofit’s mission. And you can track your progress by measuring the success of your efforts. If you’re not sure how to start a social media campaign, don’t be afraid to ask for help. The following tips will help you get started.
Using video is another key trend for nonprofits. Facebook and Instagram live videos are the most popular way to reach a younger audience. Instagram users have donated more than 75,000 times on TikTok, and nonprofits can make use of this platform to reach the next generation. With the rise of video content, nonprofits can now take advantage of Instagram Reels. In April, these videos can be animated with donation stickers. However, nonprofits must go through the Tiltify approval process before posting on the platform.